Liling Cui is an award-winning photographer and creative director working at the intersection of documentary storytelling and fashion art direction. Her practice centers on minority garment heritage and sacred rituals, grounded in extensive fieldwork across Tibetan regions to document living cultural traditions amid ongoing societal shifts.

Bringing over a decade of commercial experience to her fine art practice, Liling has led high-profile campaigns across Asian markets for global brands including BMW, Volkswagen, MINI, and Samsung. Notably, she spearheaded the global launch of the SMART concept car and directed Volkswagen’s ID.Tech campaign—conceptualizing core creative strategies, overseeing production partnerships, and ensuring uncompromising craft execution.

Her acclaimed series, Village Above Clouds, was named a finalist at both the Luxembourg Art Prize and the Athens Photo Festival. Her project Dear God has been exhibited at the Venice International Art Fair and London Contemporary, with her work featured across international art publications.